Privacy policy

Privacy Policy

Last updated: 18 August 2026

1. Who we are

This website, bsbuy.co.uk, is operated by:

BSBUY LTD
Trading as BsBuy – Reliable Click

Company number: 17302446
Registered in: England and Wales

Registered office:
956 Eastern Avenue
Ilford
IG2 7JD
United Kingdom

Email: support@bsbuy.co.uk
Website: bsbuy.co.uk

Phone: +447438 889831

BSBUY LTD is the data controller responsible for deciding how and why your personal information is processed.

Throughout this Privacy Policy, “BSBUY LTD”, “we”, “us” and “our” refer to BSBUY LTD. “BsBuy – Reliable Click” is the trading name or brand associated with BSBUY LTD.

2. Personal information we collect

Depending on how you use our website and services, we may collect:

  • Your name, email address, telephone number, billing address and delivery address
  • Order, payment and transaction information
  • Account details, such as login information where an account is created
  • Products you view, add to your cart, save or purchase
  • Messages, reviews and other information you provide when contacting us
  • Device, browser, IP address and website-use information
  • Information collected through cookies and similar technologies
  • Information relating to fraud prevention, security and misuse of our services

We do not normally store complete payment-card details. Payments are processed by third-party payment providers, which may collect and process payment information under their own privacy policies.

3. How we use your information

We may use personal information to:

  • Process, fulfil and deliver orders
  • Take payments and provide order confirmations
  • Manage customer accounts
  • Provide customer service and respond to enquiries
  • Send order, payment and delivery updates
  • Maintain and improve our website, products and customer experience
  • Monitor website performance and usage
  • Detect, investigate and prevent fraud, misuse and security incidents
  • Protect our business, customers, systems and website
  • Maintain appropriate business, accounting and financial records
  • Meet legal, tax, accounting and regulatory requirements
  • Send marketing communications where you have provided consent or where otherwise permitted by law

4. Lawful bases for processing

We process personal information only where we have a lawful basis under applicable data-protection law.

Depending on the circumstances, we may rely on:

Contract

We may process information where necessary to enter into or perform a contract with you. This includes processing orders, taking payments, arranging delivery, managing accounts and providing services you request.

Legal obligation

We may process information where necessary to comply with legal, tax, accounting, regulatory and fraud-prevention obligations.

Legitimate interests

We may process information where necessary for our legitimate interests, provided those interests are not overridden by your rights and interests. This may include operating and improving our website, maintaining security, preventing fraud, protecting our business and customers, and managing customer relationships.

Consent

Where consent is required, we will ask for your consent before processing information for that purpose. This may include certain marketing activities and non-essential cookies.

You can withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

5. Marketing communications

We may send marketing communications about our products, offers or services where you have consented to receive them or where applicable law otherwise permits us to do so.

You can unsubscribe from marketing emails by using the unsubscribe link included in the message or by contacting:

support@bsbuy.co.uk

We will continue to send necessary service and transactional communications, such as order confirmations and delivery updates.

6. Cookies and similar technologies

We use cookies and similar technologies to:

  • Operate and secure our website
  • Remember preferences and shopping activity
  • Keep products in your shopping cart
  • Understand how visitors use our website
  • Measure website performance
  • Improve our products and services
  • Support analytics, advertising, customer support and other website functions where applicable

Some cookies are necessary for the website to operate. Other technologies may require your consent before they are used.

You can manage cookie preferences through our cookie-consent tools, where available, and through your browser settings. Disabling certain cookies may affect parts of the website.

7. How we share information

We may share personal information with trusted service providers that help us operate our business and website. These may include providers involved in:

  • Website hosting and Shopify platform services
  • Payment processing
  • Order fulfilment and delivery
  • Website analytics and performance
  • Fraud prevention and security
  • Customer communications and support
  • Marketing and advertising, where permitted by law
  • Information technology and business administration

Where appropriate, these providers process personal information on our behalf and are required to protect it and use it only for authorised purposes.

We may also disclose personal information where necessary:

  • To comply with applicable law or legal obligations
  • To respond to valid legal requests
  • To protect our rights, property or safety
  • To protect our customers or other people
  • To investigate fraud, security or safety concerns
  • In connection with a sale, restructuring, merger or transfer of all or part of our business

We do not sell your personal information.

Third-party services used on our website may also process information under their own privacy policies.

8. International processing

Some service providers may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure the transfer is lawful and that suitable safeguards are in place as required by applicable data-protection law.

9. How long we keep information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period depends on:

  • The purpose for which the information was collected
  • Whether you maintain an account with us
  • Whether we need the information to provide services
  • Legal, tax and accounting requirements
  • Fraud-prevention and security requirements
  • Whether the information is needed to establish, exercise or defend legal claims

Order and transaction information may be retained for the period required to meet legal, tax and accounting obligations.

When information is no longer required, we will securely delete it or anonymise it where appropriate.

10. Your data-protection rights

Depending on your circumstances and applicable law, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Request restriction of certain processing
  • Object to certain processing
  • Request a copy of certain information in a portable format
  • Withdraw consent where processing is based on consent
  • Object to direct marketing
  • Complain to a data-protection supervisory authority

To exercise your rights, contact:

support@bsbuy.co.uk

We may need to verify your identity before completing certain requests.

11. Automated decision-making and profiling

We may use automated tools provided by service providers to help detect fraud, security risks, misuse or unusual activity.

Where applicable, these tools may analyse information such as transaction details, device information or website activity.

We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on you unless permitted by applicable law and appropriate safeguards are in place.

12. Children’s privacy

Our website is intended for general consumers and is not intended for children to make purchases independently.

We do not knowingly collect personal information from children where doing so would be unlawful. If you believe that a child has provided personal information to us in circumstances where it should not have been collected, contact:

support@bsbuy.co.uk

13. Security

We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.

However, no website, online service or electronic transmission method can be guaranteed to be completely secure.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal obligations.

The latest version will be published on this page with the updated date. Where appropriate, we may notify customers of significant changes through our website, email or another suitable communication method.

15. Complaints

If you have concerns about how we handle your personal information, contact us first so that we can try to resolve the issue.

You also have the right to complain to the UK’s data-protection supervisory authority:

Information Commissioner’s Office
Website: ico.org.uk

16. Contact us

If you have questions about this Privacy Policy, want to exercise your data-protection rights or have concerns about how your information is handled, contact:

BSBUY LTD
Trading as BsBuy – Reliable Click

956 Eastern Avenue
Ilford
IG2 7JD
United Kingdom

Email: support@bsbuy.co.uk
Website: bsbuy.co.uk.

Phone: +447438 889831